Stannah Gets A Speedy New Image
20 August 2010
The world's largest supplier of stairlifts - Stannah - has completed a nationwide re-brand of its UK sites in just five days thanks to sign installation and maintenance firm, Xmo Strata.
The 21 site re-brand saw Xmo Strata engineers installing exterior signage on the company's multi-storey premises from Glasgow to Christchurch, completing the task in less than a week.
Xmo Strata's Managing Director, Steve Martin, says the company is well aware of the importance of speed and reliability when it comes to ensuring a seamless brand transition.
“Re-branding can be one of the most difficult programmes for companies to undertake, and it is vital that the process happens quickly and without issue. Delays and inconsistencies can result in loss of brand integrity so Stannah was eager to ensure the process was completed swiftly and to a high standard,” said Martin.
“We knew the demands of the project before we began and with a proven track record in this type of work, we were comfortable that we could deliver and surpass expectation.”
Mr Martin says re-branding projects such as this are a core part of Xmo Strata's business.
“Re-brands require meticulous planning to ensure a uniform appearance across all sites and, particularly important when carrying out work at height across multiple sites, strict safety policies are needed. Fortunately planning and safety are second nature to us.”
Xmo Strata was awarded the project by Harkess Ord - Stannah-s chosen design and brand implementation partner.
Kevin Clarke, Harkess Ord Project Manager, said: “Xmo Strata sets itself high standards and ensures its teams live up to them. We were particularly impressed with the company's procedures and processes regarding the installations and the timely manner in which the work was completed. Feedback from the client has been very positive, with a specific compliment regarding Xmo Strata's health and safety systems; confirmation enough for us that we got the right people for the job.”
